Are you someone who loves to travel with your dog or an aspiring content creator looking to collaborate with hotels and take your adventures to the next level? Landing lucrative partnerships with hotels can unlock opportunities, from complimentary stays to exclusive experiences. After partnering with numerous 5-star hotels and leading hotel brands, I’m sharing some strategies to help you land hotel collaborations and make your dream of traveling with your pup a reality.
1. Define Your Niche and Audience
Before reaching out to hotels, it’s important to identify your niche and target audience. Are you a luxury traveler, a budget-conscious explorer, or a family-oriented adventurer? Understanding your niche will not only help you tailor your pitch to hotels but also attract brands that resonate with your audience.
2. Research Pet-Friendly Hotels
Start by researching pet-friendly hotels that align with your travel preferences and your pup’s needs. Look for hotels that not only welcome pets but also offer amenities and services tailored to furry guests. Pay attention to their pet policies, such as size restrictions, pet fees, and available facilities, to ensure a comfortable stay for you and your pup.
3. Build an Online Presence – You Don’t Need A Huge Following
Many people think hotels are keen on collaborating with influencers and content creators with a large online following. It’s also what I used to believe. However, I was so wrong! You can be a fantastic photographer, videographer, or blogger who has proven to convert page views to hotel bookings and have a small following.
You should use your social media platforms as a portfolio, curating high-quality content while fostering meaningful and authentic interactions with your audience. This will help you attract the hotels you want to work with. In 2023, many hotels I have collaborated with are no longer seeking exposure to followers but are looking for user-generated content (UGC). You won’t have to post on your social accounts for UGC content. The idea here is that you create the content, and the hotels will own this digital asset and use it in their future marketing campaigns or on their social channels.
4. Craft a Compelling Pitch
When reaching out to hotels for collaboration opportunities, a personalized and well-crafted pitch can make all the difference. Highlight your unique selling points, such as your style of photography, videography, audience demographics, engagement rates, and previous collaborations with relevant brands. Clearly articulate the value you can offer the hotel and how your collaboration can benefit both parties and attract pet-loving travelers.
5. Showcase Your Creativity
Hotels receive numerous collaboration requests, so standing out from the crowd is essential. Showcase your creativity by proposing unique collaboration ideas or content concepts that align with the hotel’s brand and target audience. Whether it’s a creative photo shoot, a captivating video series, or an engaging blog post, demonstrate your ability to create compelling content that resonates with your audience and promotes the hotel in an authentic way.
6. Network and Build Relationships
Networking plays a crucial role in landing hotel collaborations. Attend travel industry PR events, engage with hotel brands on social media, and reach out to relevant contacts within the hospitality industry. Building genuine relationships with hotel representatives and industry professionals can open doors to collaboration opportunities and lead to long-term partnerships.
Ready to Dive Deeper and Travel with Your Pup?
Pitching to hotels and landing collaborations that allow you to travel with your pup is an exciting journey that requires patience, persistence, and creativity. By following these tips and crafting compelling pitches, you can increase your chances of securing hosted or paid collaborations with pet-friendly hotels and embark on unforgettable adventures with your furry companion by your side.
Are you ready to start traveling with your pup? Learn how to pitch to hotels and land amazing collaborations by downloading our e-guide, “The Insider’s Guide To Landing Hotel Collaborations.” This invaluable resource is packed with insider tips, sample pitches, media kit templates, and proven strategies to help you achieve your dream of traveling with your pup in style.
